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Summer Party: spazio cappellini milano

"GELATO ITALIEN & THE MAROCAIN" EVENT
Special Guests: Giulio Cappellini, Patricia Urquiola and Piero Lissoni

brand event July 2024
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Interni is thrilled to announce the success of the exclusive Cappellini event, held at our Monobrand Showroom on Via Borgogna in Milan.

This event celebrated the timeless elegance of the Cappellini collection, offering an immersive experience that combined the charm of Moroccan riads with the vibrant energy of the city.

The installation, inspired by the relaxed elegance of Moroccan riads, created a captivating contrast with the metropolitan gray of the city.
The space was furnished with a color palette that included white, beige, blue, and green, perfectly harmonizing with the surrounding nature and conveying a sense of summer serenity.

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In our showroom, we recreated a summer relaxation corner using iconic pieces from the Cappellini collection, blending historical and contemporary elements into a cohesive harmony.
Among the highlights of the evening, Piero Lissoni’s Uni and Classica container drew attention with its elegant glossy white finish, while the natural cherry wood chairs with ecru upholstery added a touch of sophistication. The Lud’o Armchair, upholstered in vibrant blue denim fabric, and the Lud’o Sofa, featuring a light and neutral fabric, further enriched the environment.

Patricia Urquiola’s white and natural oak coffee tables provided a modern and refined accent, while Giulio Cappellini’s pieces, presented in brilliant blue finishes for the Gong Lux tables and natural travertine for the Dolmen table, completed the setting with elegance and style.

The scene was enhanced with a selection of objects from the Progetto Oggetto collection and souvenirs from North African travels, creating an atmosphere that told stories of exploration and culture. A video by Philipp Meuthien enriched the visual experience, presenting a collection of images and notes inspired by exotic locations.

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The event invitation emphasized two essential elements: the tradition of Moroccan tea, a symbol of ancient and warm hospitality, contrasted with the recent explosion of Italian gelato, which is redefining the dessert landscape. This blend of past and present perfectly reflects Cappellini’s DNA, which looks to the future while honoring its history and roots.

The event provided a unique design and cultural experience, reaffirming our commitment to celebrating and promoting excellence in both Italian and international design.

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