The prestigious location of the brand's Milanese headquarter, chosen by its owners, the Doro family, perfectly mirrors ALCHYMIA's new identity. After its worldwide growth, ALCHYMIA can now easily find its place in the Via Durini district, next to the key players' flagship stores.

This year ALCHYMIA is showing at both the Atelier and the Salone del Mobile at Rho fair. Both locations will host the brand's iconic tailor-made luxury pieces in top-quality materials, accompanied by the new modular upholstered furniture and a collection for luxury living - a set of designs aimed at confidently entering the retail field due to its competitive price point. ALCHYMIA will continue its international expansion in 2022 thanks to its retail partners in the US.