Produzione privata

Founded in 1990 by Michele De Lucchi and Sibylle Kicherer, Produzione Privata is an innovative Italian design company that champions craftsmanship and experimentation.
By embracing a non-static, circular thinking process among creative minds, they challenge conventional perspectives to explore new solutions. Their approach promotes collaboration with artisans to create unique, handcrafted design objects that highlight the beauty of materials and the art of craftsmanship.

Produzione Privata's Vision

Produzione Privata embraces the philosophy that true design thrives beyond the constraints of mass production. Their dedication to collaborating with skilled artisans has led to the creation of unique pieces that celebrate the essence of materials and the art of handcrafting.

Each object reflects a deep understanding of materials, an appreciation for craftsmanship, and a passion for creative exploration.

A Unique Creative Approach

Produzione Privata operates with a distinct approach: fostering a circular and collaborative creative process that encourages experimentation and the pursuit of new ideas.
By valuing the thoughtful work of artisans, they forge, mix, engrave, and mold materials to produce designs that are both aesthetically beautiful and conceptually innovative.
Their objects are created in small series, intentionally free from the constraints of mass production, designed for flexible living spaces that transcend traditional functional boundaries.

A Diverse Range of Products

Their collection includes a wide variety of products, from furniture and lighting to vases, carpets, accessories, jackets, and bags. Each piece reflects a commitment to uniqueness and the unexpected, where even imperfections are embraced as opportunities for new design choices.
With a focus on handcrafted, small-scale production, every item produced by Produzione Privata is a testament to the value of artisanal skills and the creative process.

Innovative Design Philosophy

Influenced by architecture, art, and craftsmanship, Produzione Privata draws from a wide range of cultural, technical, and scientific disciplines.
Their designs challenge conventional perspectives and inspire new ways of thinking, blending diverse elements to create pieces that are thought-provoking and unique.

- Architecture: The design objects are informed by the humanistic approach of AMDL CIRCLE, where architecture and object design interact and enhance one another.
- Art: Artistic inspiration plays a crucial role in their design process, sparking new ideas and opening up innovative perspectives.
- Craftsmanship: The company places a high value on the unique qualities of handcrafted objects, celebrating the manual skills and expertise that technology cannot replicate.

Global recognition & Creative Space

Produzione Privata's innovative designs have gained international recognition.
Their products have been featured in exhibitions such as the "Futuro Gentile" at the Grand-Hornu in Belgium and "With Hands and Mind" at the Galleria Volumnia in Piacenza.
Iconic pieces from their collection are housed in prestigious institutions, including the Centre Georges Pompidou in Paris and the Triennale Design Museum in Milan.

Based in the vibrant Brera district of Milan, within the AMDL CIRCLE studio, Produzione Privata's creative space is a hub of innovation. Here, traditional handcrafting techniques meet digital technology, fostering an environment where ideas evolve from sketches to prototypes, leading to the creation of truly remarkable design objects.