Enthusiasm and a great turnout, the will to bethere and to start over successfully marked Interni’s MilanDesign Week.
The keywords of this 60th Salone edition were definitely “meeting again”, starting from the format we introduced: Interni Radio, where connection and sharing have been the center of an enjoyable break for our guests, during the most important and coveted week for the entire international design community. A dynamic and cultured project/event that had the honor to host Gordon Guillaumier, Paola Navone’s Studio Otto, Massimo Castagna and Monica Mazzei.
This year too, Interni renewed its will to play a leading role in the “fuorisalone”, thanks to the many Stores throughout the Milanese territory, where the interior set-up was completely renovated in order to present the new products introduced by the brands in these striking environments.
Visitors and guests had the chance to experience first-hand the materials gallery and to fully join the Design Experience offered by Interni at its design center in Via Turati. The same location hosted the exhibitions of the new Edra, Exteta and Roda collections. The Interni Garden – the courtyard facing our Design Factory- turned into a green oasis designed by Paghera; a place inspired by nature and starred by the new Exteta collection, designed by Franco Albini, Massimo Castagna and Paola Navone, in collaboration with Loro Piana Interiors.
Then, on the second floor, on the 450+ square meters dedicated to Edra, the new A’mare outdoor collection designed by Jacopo Foggini was presented. The terrace on the top floor, dedicated to RODA -an excellence in the outdoor furnishing field- mixed the historical collections with original suggestions like the new Mamba collection, designed by Rodolfo Dordoni and the Plein Air chair signed by Michael Anastassiades, offering a true open-air design experience to all the guests that paid us a visit during Milan’s design week.
In Corso Monforte 50 EMU’s Flagship Store was temporarily opened -in partnership with the brand. It will officially inaugurate next fall. An inspirational space where to discover a wide selection of outdoor furniture and 2023’s news, resulting from the latest multi-material, natural and sustainable experimentations. In a completely renewed showroom in Via Solferino, Arredo3 presented its 2022 novelties to the public, setting-up an exhibition where the visitor was guided towards the discovery of a new environmental awareness, through a proper green evolution.
Great news also for Falper: in its Flagship Store of Via Pontaccio the brand presented a preview of Small Living Kitchens™, an exclusively patented concept disrupting the idea of a luxury home kitchen. While waiting for the new bedroom catalogue issue, Novamobili’s latest features were the stars of the elegant and inspiring compositions in via Melchiorre Gioia flagship store.
Such an eventful and innovative week was sealed by the Milanese Design District program, in Via Durini, where Ceccotti collezioni, Versace Home and Ivano Redaelli welcomed a large audience to their latest news’ exhibitions. In the same street, Arclinea broadened its Flagship store’s showroom, entirely designed by Antonio Citterio.
Last but not least, this design week was also Interni’s chance to launch the first issue of the new INTERN-ALLY magazine. A means conceived to tell our news and endeavors of these last months. An actual house organ on paper, designed to reinforce the brand’s identity by sharing all the projects and different activities carried out by the company, with a common language.
